Dr. Praveen Kumar
Associate Professor of Marketing
CONTACT INFO
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BACKGROUND
Post Graduate in Management from SDMIMD and Fellow of Management Development Institute Gurgaon with more than 25 years of experience in industry and teaching. He is also visiting professor at various
leading business schools in India like IIT, XLRI and other institutes. He plays a role of mentor, consultant and advisor to many start-up business and educational institutions in India.
Courses Taught at MYRA:
- Marketing Management
- Sales and Distribution Management
- B2B Marketing
- Services Marketing
- Bachelor of Science – University of Mysore
- Post Graduate Diploma in Management (MBA) – SDMIMD
- Fellow of Management (Ph.D.), MDI Gurgaon
- 24 years as Faculty Member in JSS Centre for Management Studies
- JSS Science and Technology University Mysore
- Front Line Sales Management at MIRC Electronics Limited
- Marketing Management, Services Marketing, B2B Marketing, Product Management, Consumer Behavior, Sales Management
- Marketing Relationships, Emotions and Marketing, Relational Selling, Conscious Consumption
- Services Interactions, Relationship/Marketing Orientation, interventions for marketing orientation.
- Kumar, P., Arora, A.P. and Gupta, R. (2014) ‘Mediating role of emotion in personalized relationship formation: study of patient-physician relationship’,
- Int. J. Indian Culture and Business Management, Vol. 8. No. 4, pp.495-518
- Ashish Panday, Rajen k.Gupta and Praveen Kumar.
- (2016) “Spiritual Climate and its impact on learning in teams” Global Business Review’ Supplement to Volume 17, Number 3, June 2016, pp 159S Influence of Customer Product Experience and Customer