Dr. Ashwani Singh
Assistant Professor - Marketing
CONTACT INFO
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BACKGROUND
Ashwani Singh is Assistant Professor in the area of Marketing. He has completed his doctoral studies from Indian Institute of Management – Bangalore.
He has more than a decade of experience across industry and academics.
He has worked in data science research and development and is a thought leader in the emerging field of Responsible AI. He has also worked in primary
market research and managed qualitative and quantitative research for leading brands.
COURSES TAUGHT AT MYRA
- Marketing Management
- Services Marketing
- Product Management
- Business Research Methods
- Research for Marketing Decisions
- Ph.D. in Marketing, IIM Bangalore
- PGDC, Mudra Institute of Communications Ahmedabad
- Bachelors in Management Science, Devi Ahilya University, Indore
Assistant Professor Marketing at Birla Institute of Management Technology (BIMTECH), Noida
INDUSTRY EXPERIENCE
- Senior Manager Data Science at Mphasis Nextlabs, Bangalore
- Associate Project Director at IMRB, Bangalore
- Consumer Behavior
- Marketing Management
- Market Research
- Behavioral Decision Making
Consumer Judgment and Decision Making, Evolutionary Psychology, Cognition of Numbers, Dual Processes, Rationality
TRAINING & CONSULTING INTERESTS
- Data Science for Marketing
- Managerial Decision Making
- Responsible AI
- Cognitive Reflection Increases Sensitivity to Construal Level Effects (with K. Mukherjee). IIMB Working Paper #552.
- Response Mode Effects in Consumer Judgments: Percentages vs Numbers (with K. Mukherjee). IIMB Working Paper #551.
- “A Dual Process Model of Impulse Purchase”. NASMEI Marketing Conference. Dec, 2011.
- (In co-authorship with Dr. Rajneesh Krishna) “The effect of advertising clutter manipulation on brand recollection”. NASMEI marketing conference, Dec, 2009.