Inaugural Lecture on ”Reverse Innovation” : January 6, 2013
On Sunday, January 6, Vijay Govindarajan (popularly known as VG), the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business at Dartmouth College, gave an enthralling lecture on "Reverse Innovation" to an audience of nearly 200 people at the MYRA School of Business. This inaugural MYRA Distinguished Lecture was held at MYRA’s newly inaugurated campus in Mysore. VG, author of the worldwide best seller Reverse Innovation, spoke on corporate strategy, emerging markets, and sustainability with close relevance drawn to the Indian context.
Throughout his lecture, VG referred to the growing disparity between “rich” nations and “poor” nations in terms of access to quality products. Through examples from healthcare and housing sectors, VG illustrated how Reverse Innovation – the idea that innovations should first be developed in and for emerging markets before spreading to the rest of the world – will dramatically change business and society.
Reverse Innovation, VG, and MYRA
MYRA School of Business firmly believes that now, more than ever, businesses need to think beyond profits and look towards the triple bottom line paradigm of measuring one’s success while keeping economic, ecological, and social values in mind. MYRA embodies the spirit of Reverse Innovation and in doing so, we hope to prepare business leaders and entrepreneurs with a social conscience.