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CESBI Launch

CESBI Launch

MYRA’s Centre of Excellence in Sustainable Business Innovations (CESBI) was formally inaugurated on January 6, 2013 by Dr. Ganesan Balachander, Executive Director – Ashoka Trust for Research in Ecology and Environment (ATREE).The centre provides a world-class platform for entrepreneurs, academic researchers, students, policy-makers, NGOs, and corporations to collaborate and conduct groundbreaking research on issues of social entrepreneurship, sustainability and corporate responsibility.

As part of the launch, a Mini-Workshop was held which brought together eight industry experts from various disciplines (energy, education, housing, agriculture, finance) to present and discuss issues related to sustainability and business innovation. The workshop had over 50 attendees and was moderated by Jay Pullur, co-Founder of Pramati Technologies and MYRA Governing Board Member.

In the closing remarks, Dr. Abhinanda Sarkar, Associate Dean of MYRA, stated, "Our goal in launching CESBI was to bring people together. And today’s speakers have given many different and valuable interpretations to the words sustainability, business, and innovation. It is now time to accomplish things together – whether it be in business, in research, or innovation in a social context, or innovation in whichever way we wish to define it."

The Mini-Workshop was immediately followed by a MYRA Distinguished Lecture on Reverse Innovation by Dr. Vijay Govindarajan, the Earl C. Daum 1924 Professor of International Business, Tuck School of Business at Dartmouth College, USA.