Dilip Cherian


Co-founder and Consulting Partner

Perfect Relations India





Dilip Cherian, who is widely regarded as the ‘Image Guru’ of India, is the co-founder of Perfect Relations, which is South Asia’s largest Image Management and public affairs consultancy group for the last 20 years, with more than 17 offices in India and across South Asia.He started his career in Government, where he was Economic Consultant to the Ministry of Industry, Bureau of Industrial, Costs & Prices (currently known as Tariff Commission), and went on to become the editor of Business India – India’s leading business magazine. Subsequently, he was designated as the Co-Founder and Business Editor of The Observer of Business & Politics, one of India’s largest business dailies.

He is a much sought after speaker, moderator and anchor at national and international industry platforms as well as premier management institutions. He authors two widely read columns in leading Indian publications on macro-economics, Indian bureaucracy, and polity. He also comments on economic issues in specialist publications and on a number of television channels.

He was recently elected to IPRA’s (International Public Relations Association) Global Council as the National Chairperson; a 2-year tenure during which he plans to focus on raising accountability and evaluation norms while promoting the profession in developing member countries. He is also a consulting partner with two of the world’s leading communication consultancies, Baird’s CMC and Imprimis Life PR, and is a Director at Accord PR.

He is also a valued political advisor and a practising lobbyist of repute. He serves on the Boards of the India-China Economic and Cultural Council, One Laptop Per Child, Charkha, the JIVA Institute, and the National Institute of Design and is a member of the Communication for Social Change Consortium, the Ministry of Company Affairs, the Central Board of Film Certification, and the Advertising Standards Council of India.

Dilip Cherian holds a Bachelor’s from Presidency College, University of Calcutta, a Master’s degree from the Delhi School of Economics, and was a Chevening Gurukal Fellow at the London School of Economics on the subject of Globalization.